Relationship Between Factors of Online Marketing and Student Enrollment Decisions in Higher Education: An Analysis Using Structural Modeling Techniques Journal Article

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MLA

Bohara, Sailaja, et al. "Relationship Between Factors of Online Marketing and Student Enrollment Decisions in Higher Education: An Analysis Using Structural Modeling Techniques." IJOM vol.12, no.1 2022: pp.1-18. http://doi.org/10.4018/IJOM.299395

APA

Bohara, S., Gupta, A., & Panwar, D. (2022). Relationship Between Factors of Online Marketing and Student Enrollment Decisions in Higher Education: An Analysis Using Structural Modeling Techniques. International Journal of Online Marketing (IJOM), 12(1), 1-18. http://doi.org/10.4018/IJOM.299395

Chicago

Bohara, Sailaja, Ashulekha Gupta, and Diksha Panwar. "Relationship Between Factors of Online Marketing and Student Enrollment Decisions in Higher Education: An Analysis Using Structural Modeling Techniques," International Journal of Online Marketing (IJOM) 12, no.1: 1-18. http://doi.org/10.4018/IJOM.299395

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Relationship Between Factors of Online Marketing and Student Enrollment Decisions in Higher Education: An Analysis Using Structural Modeling Techniques

International Journal of Online Marketing (IJOM)

The International Journal of Online Marketing (IJOM) is an applied research, refereed, international journal that provides complete coverage on the opportunities, challenges, and current trends encountered by researchers and practitioners in the field of online marketing. The journal offers an important and critical platform for researchers, practitioners, entrepreneurs, policymakers, and educators to present and discuss their experiences and perspectives on important issues and current trends related to marketing activities and research in an online context. The International Journal of Online Marketing (IJOM) publishes original research papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of online marketing.

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